The International Cricket Council (ICC) unveiled the Mascot for the Men’s ODI Cricket World Cup 2023 during an event in Gurugram on August 19, attended by ICC Under-19 Women’s and Men’s winning captains Shafali Verma and Yash Dhull, the characters represent distinct qualities that emerge as symbols of gender equality and diversity.
The female character has a turbo-powered arm that hurls fireballs at amazing speeds. Her perfection leaves even the boldest batters in awe. With exceptional reflexes, fierce flexibility, and unshakable resolve, she epitomizes a supercharged fast bowling prowess.
The man’s character emits a distinct combination of coolness and tremendous batting skills. Every shot he takes, from delicate elegance to booming sixes, carries an electrifying force that captivates audiences. His electric bat and wide range of shots enhance the excitement, setting the stage ablaze and electrifying the field with each stroke.
Furthermore, cricket enthusiasts of all ages have contributed to the design and development of these mascots through comprehensive surveys incorporating both qualitative and quantitative feedback. Their essential thoughts have played a vital role in defining the characteristics of these mascots, ensuring they genuinely relate with the diverse and passionate cricketing community.
The introduction ceremony in India exhibited a fascinating 3D anamorphic video display that highlighted the origins of the mascots and their journey to join the ICC Men’s Cricket World Cup 2023. Attendees were exposed to an immersive hyper-visual experience, using optical illusions that engaged both on-site and remote viewers, delivering an engaging and shared engagement.
The pair of mascots will be available for interaction throughout the lead-up to the event and during the tournament itself and will be engaging with fans on and off the field. Fans will have the option to be a part of this trip by grabbing special products inspired by the mascots.
Chris Tetley, ICC Head of Events, talked about the launch of the iconic mascot duo ahead of the World Cup 2023 and mentioned how it signifies the culture and beauty of cricket, he said:
ICC Head of Events, Chris Tetley said: “We are delighted to launch the ICC’s mascot duo ahead of the ICC Men’s Cricket World Cup 2023. The perpetual characters signify cricket’s universal appeal beyond cultures and boundaries with the mascots standing as beacons of unity and passion. With representation of both genders, they epitomize the vital role of gender equality in our dynamic world. In line with the ICC’s and cricket’s priority to connect with the next generation of cricket fans, these mascots hold the power to engage and entertain children, fostering a lifelong love for the sport beyond ICC events.”
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